(Credit:
Sarah Tew/CNET)
As 2013 draws to a close, Tim Cook is feeling good. The holiday
quarter once again proved that Apple's products and stores can draw a
crowd. Pent-up demand for new iPhones and iPads was satisfied once
again, and Apple's reputation as a purveyor of objects of desire was
reaffirmed. As a reward, Apple' stock price hit a 52-week high this
month.
Apple's precision-engineered, meticulously designed, mass-produced objects of desire are not the most advanced or clever computing machines. Many Android devices are tricked out with more pixels and features. Nor is Apple the undisputed market share leader, which is not the company's first priority.